I notice in all different types of niches these days, people are embracing the things they are most nerdy about and advertising their nerdisms as part of their own personal brand.
Are you a crazy cat lady (like me)? An internet junkie? Are you a collector? An aficionado? What is YOUR nerdism and how do you use it as part of your authentic personal brand?
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I am a web designer, blogger, internet nerd and crazy cat lady. I run a one-woman web studio in Seattle, WA. and this blog is mostly about web design and freelancing!
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The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt: Think of each authentic social interaction as a transaction (an exchange of social currency,) the more meaningful transactions you make the more capital you gain and the greater your social worth. That's the basic idea behind whuffie (read my review on this book)
Tribes: We Need You to Lead Us by Seth Godin: Seth Godin's best work, IMHO! (Although the further I get through Linchpin, I may change my mind.) This book is just gets you in the mindset of viewing yourself within a larger community and enabling yourself to be a leader in that community.
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuck: I put this last because once you finish reading it, you are PUMPED and ready to get to work on building your personal brand. Gary is one of the most motivating voices ever, and not in that Kum Ba Yah granola kinda way - but in that get off your ass and get to work! kinda way! (read my review on this book)
September 28th, 2009 at 7:17 PM
I am not a cat lady no but I think kittens are so adorable. Definitely an internet junkie! Imaginary collector sometimes an aficionado.
I like your blog, another girl designer that’s great. :)
September 30th, 2009 at 11:17 PM
I have been thinking about the whole market yourself as a geek thing . It makes sense really. People are hiring you because you are smart and inspired and knowledgeable.
You also need to represent yourself as personable yet professional. You also need to prove that you can translate tech-speak to regular language without appearing condescending. This are almost be more important.
November 25th, 2009 at 5:08 PM
Awwwwwwwwwwwwww! Sooooooooooo cute!!!- Pam