What the hell is “Whuffie”!? I know, it’s a silly sounding word, but bare with me! The word originates from the sci-fi novel by Boing Boing co-editor, Cory Doctorow, Down and Out in the Magic Kingdom. In the novel, whuffie is a form of reputation-based currency and in Tara Hunt’s The Whuffie Factor, she applies… Continue reading Building Your Social Capital & Growing Personal Brand