During a Facebook discussion thread today about Charles Burns, someone mentioned OK Soda — which I had NEVER HEARD OF, but now have an intense fascination with.
OK was a Coca-Cola product in the early 1990’s that never moved beyond it’s test release to reach a national audience. The can designs (done in collaboration with Wieden & Kennedy) are just awesome and a lot of the marketing tactics used to introduce it must have been downright bizarre for 1993 — but in todays social online world, seem pretty smart. OK. That’s all.