During a Facebook discussion thread today about Charles Burns, someone mentioned OK Soda — which I had NEVER HEARD OF, but now have an intense fascination with.
OK was a Coca-Cola product in the early 1990’s that never moved beyond it’s test release to reach a national audience. The can designs (done in collaboration with Wieden & Kennedy) are just awesome and a lot of the marketing tactics used to introduce it must have been downright bizarre for 1993 — but in todays social online world, seem pretty smart. OK. That’s all.
Yes, I now specialize in Web Design, but my roots are in print and I do still LOVE it. One of the most exciting parts of print work is when you actually SEE the physical piece for the first time!
These cards where printed by a small shop in Bowling Green, Kentucky called Dave’s Printing (chosen by my client,) and they did a wonderful job. My favorite part is the subtle pattern we over layed on the front of the card. That was accomplished with doing a 2% Cool Gray transarency spot and then a UV Spot coating over top. LOVE! LOVE! LOVE!