Marketing

How to Change the World and Get Rich Doing Nothing

Is this a rant or a pep talk? I don’t know – maybe a little of both. Been reading for the Pagebreak Podcast, been talking with people who are doing some awesome things that are making them very happy and also been talking with people who aren’t doing much and can’t figure out why they aren’t happy. It’s all got my brain lighting up… So how can you change the world and get rich doing NOTHING?!?!!???

It was not that long ago when the adage “it’s not what you know, it’s who you know ” really held a lot of weight. The gatekeepers of industries held futures in their hands and success in some areas was widely dependent on getting that “big break” or “being discovered.” Once you got that then you would “make it.”

At this time, right now… all of these concepts seem so dated to me, yet so many still hold them as truths and use them as essentially as an excuse for why they can’t do what they really want to do, why they have no power and why they are unhappy with life.

Is it just that it will take a longer time for these old ideas to die out or are people clinging to them because doing so means they can ignore the new reality?

We live in an age where the internet has afforded anyone with a connection a voice. If you have something remarkable to share with the world and you can (are willing to) dedicate your time and energy into sharing this remarkable thing with as many people as you can by cultivating a community, you have power. No one gave people like Perez Hilton or Gary Vaynerchuk a “big break,” and these guys are no where near superstars – but they’re something even better. They are putting out into the world something authentic to themselves, they are doing what they want to do in life and they have created it on their own by working hard, being real and genuinely caring about what they do.

If you are reading this and thinking “They got lucky, not everyone can do that,” well — you’re right and wrong. No, not everyone can create their own celebrity gossip empire, Perez did. If you can do it better than him, do it! If you can’t — I bet there is something that is unique to you, that YOU can do better than anyone else, do that.

These aren’t new ideas – anything we’ve seen from Seth Godin or Gary Vaynerchuk have said this and similar ideas. It’s the idea of Social Capitalism that we learned about from Tara Hunt.

So you can listen and decide to use all these amazing opportunities available to you to your advantage, or you can continue waiting for someone to give you that “big break.” It’s your choice.

Just realize that if you choose the later and you are never happy and you never have power and you never effect any meaningful change in the world around you — you have no excuses and no one to blame but yourself.

PageBreak Podcast with Niki Brown & Liz Andrade

(Hey, that’s me!)

So the wait is finally over, Niki and I have been scheming about this for a long time now and then over the last couple weeks pulled it all off…

PageBreak is a design, business and marketing-themed book club and podcast, started by Liz Andrade and Niki Brown. The main goal of the club is to build a strong online community of designers, developers, freelancer (like ourselves) and to discuss and enjoy books about the stuff we love to do!

We’re starting out with the plan to pick a new book and record a show at the end of each month, so if you have a suggestion we’d love to hear them! You can subscribe to the show via iTunes or stream the show at pagebreakpodcast.com (we’re working on a site with commenting and all that jazz, so stay tuned…)

Book #1? Rework by 37Signals Jason Fried and David Heinemeier Hansson. Make it through the show (or download it and skip to the end) to find out what we’ll be reading for September, maybe you’d like to read along? If you’ve read Rework and you want to discuss it with me and Niki or other listeners of the show – head over to the GoodReads PageBreak group!