CMD+Shift Design
Liz Andrade
Designer of print and web. Podcaster, Blogger, internet nerd and crazy cat lady.
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Categories
Interviewed by Web Design Tuts
Was interviewed by WebDesignTuts recently where I talk about my business, clients, WordPress and a few projects. Check it out!
This Is Broken
If you design things, or you just want a little chuckle — watch Seth Godin’s TED talk titled, “This Is Broken”
Seth Godin at Gel 2006 from Gel Conference on Vimeo.
This Week in Freelance!
Clients
I’ve had a pretty busy week! On Monday, the redesign of MyGreenlake.com was launched. This blog is a news site for one of Seattle’s most charming neighborhoods and the woman who runs this blog (Amy Duncan) is just awesome!
Amy contacted me a long time ago and expressed interest in having me redo her website. We chatted about her wish list for the site, her community and some of her concerns about the existing layout, I quoted her on the project and immediately got a response telling me that she could not afford me, BUT that she was going to save up and would be in touch again. Well… I don’t want to sound snotty, but I had heard that before and never once had someone actually came back. Well… Amy was the first! A few months later there was a new message from her in my inbox saying she was ready to lay down her deposit and begin work! :)
This was actually a pretty large project, the site has a loyal following, a hefty archive of posts and a number of paying local advertisers. This was truly a project where I worked hard to not only pay attention to the details, but also the BIG PICTURE. I look forward to watching how the site’s re-vamp will help it’s community to better utilize all of the great content Amy provides!
Business & Freelance
This week I met with a fellow designer who I have done some Illustration and production work for. She has been a print designer in Seattle for over 20 years. After the last few years of slowly downsizing her business more and more, she is closing up shop and had one client left that she had decided to pass off to me. She gave the a run down of the type of work they’ve done together, gave the owners a sparkling review and clued me in on that billings she’s done with them over the last 3 years. I feel honored that she thought of me as someone to hand-down her prized client to! Forming relationships with other designers is so invaluable! Aside from awesome things like this happening, you can learn so much from them!
Podcast
This week Niki and I released the first Pagebreak Snippet! Basically, we realized that having 3 weeks between each Pagebreak episode was a long stretch, so these snippets are short-format episodes where we take about 10 minutes to discuss a blog post related to design, development, business or marketing. We plan to release snippets at least once a week throughout the month and of course we will continue to do our long-format book review episodes!
Our book for October is “Don’t Make Me Think” by Steve Krug, which is a all about website usability. I just received my copy in the mail yesterday and already am on page 35. I can already tell this will be a great benefit to my design work and I think Niki and I will be able to have a good discussion about it!
My Clients Make Me A Better Designer
Some of your may hear feedback from your clients on a design mock-up you present and want to claw your (or your clients,) eyes out! You worked really hard on this design and you love it, they should too! Well.. that isn’t always how it goes – an sometimes this is a good thing!
I know you think I’m insane, but here is why I say this…
Keeping Focus
This post is largely inspired by a current project I have going, and the events over the last 2 weeks where I created an initial design mock-up and then after going over it with my client – realized we hadn’t communicated with eachother well enough before the design process started and I had went down the wrong path.
What I ended up creating was something very cool – but, not right for the client – so cool or not, good design or not, if it isn’t right, you have to be willing to scarp it and readjust your focus!
Letting go of an idea can sometimes be really hard. I put a lot of work and passion into my design and when I show something to a client, I feel confident about it – so when I realize it’s not the right fit, it can be difficult to let go of something.. but it’s essential to do this in order to be able to focus in the right direction!
Pushing Yourself & Being Creative
Sometimes the first idea you have isn’t always your strongest, being pushed to look at things in a different way that your first instincts help you to be more creative! Sometimes the obvious solution is the right one, but not always! …Sometimes if you push yourself to be creative you will come upon the solution and thing “Oh duh! Why didn’t I come up with this an hour ago!?”
Got this question just recently via Facebook and decided to expand on my response for another installment of Ask A Freelancer.
Question
Liz,
How did you decide to specialize in wordpress design, and do you charge your clients for any time you spend training them on it?
WordPress isn’t something I decided to specialize in, it just sort of evolved. My first introduction to the software was with putting together this blog. In the months before leaving my old 9to5, I came home every night and spent hours at the computer slowly teaching myself WordPress and building what was version1.0 of the CMD+Shift Design blog. It was late 2007, I was working with WordPress Version 2.3 — which when I think about it now it was pretty primitive compared to what we know as WordPress today!
Time Lapse from Late 2007 of me learning WordPress and building V1.0 of the blog in the hours after my “9to5″ workday was over.
As I worked with the software more and with the big upgrade to features that version 2.5 brought, I was very excited about how vertistile WordPress could be and naturally started selling it to clients. It is not a solution for every type of site, but it is much more than just a blogging platform, for sure!
What I like most about it is how easy it is for my clients to use! Whenever I do a WordPress project I always include a tutorial session at the close of the process. The client has a chance to sit down with the software and get walked through how they will update and maintain their new website. As the software evolves more and more, it has just gotten easier and these sessions rarely last more than a half hour.
Over the last month, I have even opted to make screencast tutorials for my clients — in a 10 minute video I can walk them through all they need to know and they have that to reference back to whenever they need it! There are also some great resources for helping your clients get familiar with the software, like WordPress.tv.
I remember the days when having a content management system was an expensive process that was still not very simple for a casual user to pick up and for the most part — websites were fully static creations, meaning if you wanted to change something, you had to edit the code. I’ve dealt with teaching clients how to do basic HTML editing, it was awful! No client should have to deal with that stuff, they have businesses to run and they shouldnt have to shell out my hourly rate everytime they need some contact info changed.
Content manegement systems put the power into you clients hands so that they can grow their business in an efficient way and it ensures that the integrity of the design you have created with them is not compromised by any code blunders along the way.
WordPress isn’t the only game in town, there is a bunch of great CMS’s out there that can do a variety of unique things for you unique projects! There is Joomla, Drupal, Expression Engine, Movable Type, Magento, CushyCMS, CMS Made Simple and a lot more. Download and install and just try one out, see what it can do and think about how it may benefit your clients and you business!